Loyola design class spearheads hoops promotion this Saturday

Mon, 02/17/2014

(New Orleans, La.) The Loyola University New Orleans Athletics and Wellness is partnering with Professor Daniela Marx’s Graphic Design IV class in a special promotion scheduled for the Wolf Pack basketball games on February 22 against Bethel University in The Den.  Tip off for the women’s game is scheduled for 2 p.m. with the men to follow at 4 p.m.

Professor Marx’s senior design students are creating portraits of the men’s and women’s basketball players that will be presented at the Wolf Pack basketball doubleheader.  Each of the 12 design students have been assigned one men's and women's basketball player.  The graphic designers are using head shots of the student-athletes to create a six foot by three foot personalized graphic portrait of the athlete.  The portraits will hang around the gym for the game, and fans will have the opportunity to vote on which portrait they like the most.  Fans will also be able to purchase the portraits through a silent auction at the basketball games on Saturday with proceeds benefitting the Graphic Design and Athletics and Wellness Departments.


“We are excited about this collaboration between Professor Marx’s design class and our men’s and women’s basketball teams.  This project is a great opportunity for the designers to receive exposure for their work, while promoting our basketball games against Bethel.  We want to thank Professor Marx, her class, and our marketing intern Shannon Kelly for creating such a unique promotion,” said Wolf Pack Associate Athletic Director Brett Simpson

Each portrait will be personalized for the student-athlete based on one on one interviews as well as their biography.  They are attempting to capture their likes and reflect them in the best possible way.  The design class will be using a three pronged approach of social media, print, and hanging to generate interest throughout Loyola’s campus.

“My students have been working to make sure this is the right design for each player.  We are trying to reach out to our community to show the power of design.  Design is visual communication. It is about thinking and using different tools to visually communicate a message.  We are interpreting the written word into something visual.  This is hopefully going to result in a very unique portrait of the basketball players from a design perspective,” said Professor Marx.




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